Marketing Plan for RedBull Chewing Gum Research Proposal

Marketing Plan for RedBull Chewing Gum - Research Proposal Example So the company will follow a strategic marketing plan for advertisement and to reach to the target audience. They will show the products in print and television advertisement. The detailed plan has covered everything like POS to competitive environment. If we talk about the brand awareness of Red Bull, then it is interesting to know that it is a very lucrative energy drink which is very famous all around the world. Red Bull is at number 2 in the market of energy drinks and is continuously trying to become the leader, that's the major reason behind introducing the Red Bull Chewing gum. As its really important to reach the target markets with appropriate levels of frequency and credibility. We will use both push or pull strategy or exclusive distribution in some conditions. Usually the well known brands are successful of developing a pull strategy with their loyal customers. So if we face any sort of constraint then we will ask our distributors to use exclusive distribution strategy to sell the chewing gum; so that the consumer might want to break the suspense, 'why is it only available in few outlets'. The product is placed in the outlet and the shop is using the brand equityto develop his reliability of the shop name and is also associating with an existing brand name to introduce a new product orproduct line will also attract the target audience. Red-Bull... Situation Analysis If we talk about the brand awareness of Red Bull, then it is interesting to know that it is a very lucrative energy drink which is very famous all around the world. Red Bull is at number 2 in the market of energy drinks and is continuously trying to become the leader, that's the major reason behind introducing the Red Bull Chewing gum. As its really important to reach the target markets with appropriate levels of frequency and credibility. We will use both push or pull strategy or exclusive distribution in some conditions. Usually the well known brands are successful of developing a pull strategy with their loyal customers. So if we face any sort of constraint then we will ask our distributors to use exclusive distribution strategy to sell the chewing gum; so that the consumer might want to break the suspense, 'why is it only available in few outlets'. The market of Red Bull drink is already has good stead so the chewing gum with the same effect will be a total suspense in the consumers of the drink, leaving no doubt that they will buy it. The product is placed in the outlet and the shop is using the brand equityto develop his reliability of the shop name and is also associating with an existing brand name to introduce a new product orproduct line will also attract the target audience. PESTLE Analysis Political: Red-Bull is a well known product in UK. There will be no political restriction against a really similar product. This product will be a really innovative product as there is no chewing gum with the energy boost. Economics: Red Bull chewing gum is a extension of lucrative red bull energy drink. There are no particular expends that will make this extensive project.New employees will be hiring for this product

Recent research (Kornberger et al, 2010) suggests that despite a Essay

Recent research (Kornberger et al, 2010) suggests that despite a number of initiatives, the proportion of women accountants reac - Essay Example Nonetheless, despite the presence of many women one perceives one of the most glaring contradictions of the contemporary period – as women outnumber men in the universities and continuously demonstrate their abilities and skills in undertaking productive labour, extremely few women have made it in the higher echelon of management (Baron & Newman, 1980; Castilla, 2008; Reskin, 1988; Valian, 1998). Although this truism is manifested in, almost all segments of the labour sector, its actuality is clear and evident in the profession of accounting. In a study, Kornberger, Carter and Ross-Smith (2010) have found out that despite a number of initiatives in removing the underrepresentation of women accountants in the upper strata of firms, the proportion of women accountants reaching partner level remains much lower than other levels in the firm. Recognising the prevalence of discrimination in the profession of accounting (Gherardi & Pogio, 2007; Kornberger et al., 2010; Lehmann, 1992) , this study will evaluate the various factors deemed to impede the advancement of women accountants and minority groups. ... The first part is the introduction wherein the issue of the research, purpose of the study, the significance of the research, the methodology use in the study, the structure of the paper and the hope of the researcher are laid down. The next part will deal with the barriers that inhibit women’s progress in the accounting profession, while in the third segment; possible solutions will be proffered to address the issue. Finally, the fourth section will be the conclusion of the study. In the end, it is the hope of the researcher that this study may contribute to the clarification of the issues raised in the research and, in a way, offer workable solutions to gender inequality in the profession of accounting. The Alienating Factors Accounting as a profession responds to the challenges posed by the global society (Shafer, Ketchand & Morris, 2004). The responses are not limited only in coming up with conceptual frameworks that will further empower the clients and the public, especia lly after the global economic downturn. It also includes the endeavour of connecting the theoretical frameworks of accounting with reality, thus addressing not only the fundamental epistemological and methodological issues of the field but also its socio-political and economic concerns (Brewster, 2003; Nelson, 1995; Shafer, Ketchand & Morris, 2004). This thrust is significant as it counters the notion that accounting is neutral, objective and that its service is primarily to the client only (Carter, Clegg & Kornberger, 2010). It is in the context of change and challenges that the alienating factors hindering the advancement of women in the profession is highlighted (Gallhofer, 1998). Women’s struggle for emancipation is long and arduous (Firestone, 1972; Tong,